Benefits of videos for your business.
With everyone online all the time, video became more crucial than ever for marketing and communication. With increasing competition, it’s getting more and more necessary for businesses to attract audience back to their website. If you want your website to stand out, videos are one of the best alternative to interact, engage and educate your clients.
Why should you make videos for your clients?
Well, for starters making a marketing Corporate Video, or just any video-for that matter, isn’t a piece of cake. It requires resources in the form of time and money both. The fact that you are willing to invest on videos creates a sense of trust and validity to your business. The clients will be quick to recognize this and hence have a confidence to approach you for a business transaction without keeping their guards high up.
Videos are also an excellent medium to convey your message in an interesting manner. Many video production companies in Mumbai have built their niche in understanding complex businesses and translating the marketing message to the relevant target audience in laymen’s terms. For eg, a video production company in Mumbai such as PixelCarving, we’ve had some businesses that are heavy on AI technology which is difficult to market and sell. But with the help of videos, corporate film makers can explain difficult concepts easily with the help visuals.
Don’t trust us? Recent Marketing Survey by a leading company Biteable researched and incurred that 74% of marketers say video has a better return on investment than static imagery. (Biteable, n.d.)
Apart from that, 71% of people watch more videos than they did a year ago. (Hubspot)
And 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)
In a world of “me too” companies, any video production company understands that they have to create videos which will differentiate your company from all the competition.
An important responsibility for any video production agency is to create videos that not only educates and markets the products/services but also create a platform for engagement with the clients. Being interactive with clients is crucial because it builds trust and gives recurring business.
Many video production companies offers this unique advantage of video content to companies which are preferred over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them.
Hence, the audience will be drawn to the message more than just written or static content. Corporate film makers in Mumbai have managed to create videos that has changed the buying behavior of the audience by appealing to their visual senses.
Research shows that 86% of marketers said corporate videos has helped them increase traffic to their website. 84% marketers said that it helped them generate leads. And 83% of marketers said that corporate video has increased dwell time on their website.
Which is why corporate video production companies has been sought after by huge entities to make films to market their business.
Last but not the least, every corporate video production company in Mumbai or anywhere around the globe understands that the main aim of any business is to be remembered. Videos stay in the minds of people for a long time. Because getting someone to visit your website once is a good thing, getting them to come back over and over again is the ultimate goal.