Video production

Testimonial – Video Production

Testimonial – Video Production 150 150 Hinal

Testimonial Videos overview

One of the most important categories of marketing videos is testimonial videos and a branch of video production mostly used in corporates. It might be overlooked by many young entrepreneurs or new marketing employee. Video testimonials play an extremely important role in building trust among your potential customers. Often, when a potential customer comes for the first time, he/she is convinced by the company’s work and output, but needs a gentle push from a third person’s perspective. By showcasing testimonial videos, marketers and companies can increase the trust of their audience and increase their credibility.

Types of testimonial videos

  • Customer/client testimonial
  • Employee testimonial
  • Management / leader testimonial
  • Storytelling

1. Customer / Client testimonial

It is one of the most famous category in testimonial video. No one wants to take the gamble and invest their money They want to know the company, people and how they work with their clients before they award their project or make the buying decision. A customer testimonial video gives an insight that the company has really worked with them and provided the output as per their expectations. Increasingly, many people have taken advantage of the market by creating fake testimonials, either in blogs, on websites, or through any other platform. Showcasing a testimonial video addresses the issue. The potential client can see the customer in video, talking, presenting his experience.

Here is an example of what Pixelcarving has done as a client testimonial in past.

2. Employee testimonial video

In contrast to earlier times, big corporations and conglomerates now want to know how their employees, culture, and values are maintained internally. The awarding of a new project requires a lot of trust, so it is crucial that there is also a lot of trust within the organization as well. This allows the companies to feel more secure and get a sense of the type of people they will be dealing with. In addition to that, employee videos are often used to attract new talent to their organization. When looking for a new opportunity, a good experienced candidate also checks out the company culture and testimonials of employees. In order to gain a better understanding of how work cultures are managed within an organization, many companies post such videos on their career pages. At times, such videos are also screened in universities during company visits to attract new talent.

3. Management / leader testimonial

Management testimonial videos are often used internally within the organisation. A video like this strengthens the bond within the organization. There are different versions of this category. Most of the time, senior leaders use videos to present upcoming ideas, culture, and information. It gives the employees a personal touch. From a different perspective, the potential customer will also look through such videos. This gives the customer an exclusive insight on what values the company is based on. It helps in bridging information when complex projects are presented in an easier format for everyone to understand.

A recent example of how Pixelcarving created management/leadership testimonial video

4. Storytelling testimonial videos

Storytelling videos are the most effective videos in the market. This not only informs your target audience but conveys the emotional approach as well. Such kind of storytelling videos are visually very appealing to the audience as they show the live experience while giving testimonial. This gives the audience a view as if they are viewing the entire story in real time. Such videos are highly effective when offering new product, new service and how the experience personally changed their life.

Reference of Storytelling testimonial video by Pixelcarving

Know more on Pixelcarving’s testimonial work at – https://pixelcarving.com/testimonials

Social media video based content

Social media video based content 150 150 Hinal

Short Videos / Reels – your gateway to social media success

In this article we will be covering how many agencies/companies are now moving towards short videos / recurring on their platform to outreach their customer / target Audience.
As you may already know humans are two types of people – visual learners and auditory learners. But when you combine both is when the magic happens. Instagram reels are what will help you make that magic happen.  

What are reels?

Instagram reels is an inbuilt feature of Instagram which allows you to record, edit and showcase your videos to your audience with a maximum limit of 1 minute. It’s proven to be a boon for people to entertain their existing audience and lure new people to sit and spend an average watch time of at least  7 seconds on the video. This much time is enough for people to decide whether or not they’re interested in the content displayed by a particular account or they want to scroll past through it. 

Not only Instagram reels, Youtube’s short is also new emerging platform

In terms of king in video content, is no other than Youtube. Youtube has been dominating video space since decades now. But the new emerging platform of short & vertical videos has lead to formation of new vertical in YouTube as YouTube Shorts. YouTube shorts have al

Why should you start making reels?

If you want to know your audience and want them to know you, social media is your way to do it. As instagram is shifting towards being a more video focussed platform, it is best for you to start exploring reels and taking full advantage of it. With the use of trending music, edit formats and hashtags you will be able to increase your content reach. Celebrities, Influencers, and now even brands make sure reels are part of their social media strategy. 

How can we help?

We provide end to end video production services i.e. everything from scripting, storyboarding, visualizing to doing the actual shoot and post production. Many brands come to us with their product/services and its USPs in mind, but they lack in how to actually present it to the world a new and creative way; that is where we come in. We can help you create videos of all sorts which can be used in any format be it reels, stories or even normal videos that go up on you IG feed. Having videos shot in high quality cameras and keeping the edits smooth and clean is what will catch the attention of the viewer and make them then actually click on your profile and spend some time on it. 

What type of reels can we make?

Instagram allows users to be free and appreciates creative imagination. Even with there being a time constraint there is a lot you can do. Here are few reel ideas for you to connect and convert viewers to followers :

  • Show around your office/factory
  • Day in the life videos
  • Process/Making of products
  • Behind the scenes 
  • Dance videos
  • Outfit inspiration
  • Recommendations
  • Travel vlogs
  • Food

The Video production company

The Video production company 150 150 Tarushikha

What does a Video production company do?
video production business is one of the branch of Marketing. Since videos are highly consumed content on the internet it’s been in more demand ever since. Any production company essentially simplifies the three step production process that is pre-production, production and post production or in easy term it is video planning, video shooting, video editing and delivering. Videos are so much in high demand that many reports claimed by 2021 approximately 85-91% content consumption will be through videos!

Why Do you need video production service?

A great marketing video, corporate video is highly engaging and encourages any new visitor to have an overlook. A great video of any organisation increases the trust to its audience and also makes it look fresh and vibrant. Having videos on your website, social media pages gives the opportunity to your audience to learn more about your organisation in an interesting fashion. And yes, this is absolutely correct. A video on your website increases your SEO ranking massively. Our video production company in Mumbai provides video production services all over India to upscale your marketing presence.

*Types of Videos

Types of videos we provide?

We provide full-scale video production services for all sort of videos for Brands, Corporates and organisations. This means we provide TVC AdFilms, Corporate videos for B2C purposes or internal corporate/infographics video for B2B reasons. The increase in Social media presence has lead to surge in branding videos from micro, small to enterprise organisations. Depending upon the services/products provided by an organisation we plan the approach they could give for their videos to their Target Audiences. The best part about our agency is, depending upon the costing we can prepare a team, plan it and execute it.

The video production Process

Simply put, it’s a three stage process.

  • Pre production – Planning, Scripting, Storyboarding.
    Starting with the brief from discussing with the client, then accordingly we prepare a storyboard and script depending upon the Target Audience, Medium, Purpose
  • Production stage – The stage of Lights. Camera and Action!
    Here we commence the production with the professional team of film makers.
  • Post-production – The final packaging stage.
    Here we tailor the video by editing, adding voice overs, music, sound and any animations or vfx. This is the final stage where the magic of editing happens.
  • Know more about Video production process here Video production process

Why Pixelcarving?

We started as providing video production services as freelancers in early days back in 2015. Creating videos is not our job, it is our passion. This passion drives us to deliver our client their highest satisfaction. Since 2017, we have been providing full-scale video production services in Mumbai for various corporate organisation as well as brands. In terms of costing we provide the services as per the client budget. Depending upon that we curate a team and its production process. We use cinema cameras, great production setup and have industry leading softwares with experienced team, Yes, that’s a win win!
Some of our recent extremely satisfied clients are Godrej appliances, Mumbai. Indigo Airlines, Gurugram. Imaginarium, Mumbai. Cello pens, Mumbai. And many more! see our recent work at https://pixelcarving.com/work/
If you are also looking to upscale your marketing presence or your brand presence feel free to contact us and discuss! You can reach us on email at [email protected] Our registered office address is unit no.213, Anjani Complex, Andheri Kurla road, Andheri East, Mumbai 400099
or https://pixelcarving.com/work

Social media | Video production

Social media | Video production 150 150 Tarushikha

SMM Marketing video packages

With the ever increasing growth in digital space all companies from small, micro to medium & enterprises are getting into social media marketing. The boom of social media marketing is more than ever, especially after COVID-19.
Almost every company today is on the social media platform to increase their marketing reach. Of course, the best medium even on social media platform for many brands are videos.

Pixelcarving has recently partnered with many social media management agencies to deliver the brand videos which are required on recurring basis in a month. Hence, we have exponentially expanded our vertical to SMM videos.

Lump-sum based pricing

We provide exclusive pricing packages for this vertical since the shelf life of the videos are not more than a day or two. Brands and the agencies require multiple videos a month anywhere between 30 to 90 videos in a month. Hence we provide a lump-sum based costing where it is economical for the brands & agencies with no compromise in quality since we have a set of professional team in video production. Our pricing covers all the commercial rights, licenses and motion graphics.

Types of Videos

We provide vertical videos (Reels, TikTok) as well as horizontal (Post, IGTV).
In each segment we provide all sorts of video categories from animated explainer to promos of any shop, company, agency.
We help in selecting the trending music on the platform and accordingly suggest the direction. This way it gets higher reach and content interaction.

Know more on Types of videos we provide

Summing up the SMM package at Pixelcarving

  • Lump-sum based costing
  • Recurring videos in a month
  • Economical shooting & editing package
  • Trending music & ideation
  • Unlimited revisions
  • On-time delivery for each day content
  • Special pricing packages for social media management agencies
  • Cleared commercial rights
  • Space for shooting & editing at our studio

View our social media portfolio at https://pixelcarving.com/social-media/

COVID – 19 Response

COVID – 19 Response 150 150 Hinal

Pixelcarving’s responsibility on COVID – 19 pandemic.

With the rise of global pandemic we have taken strict measures in order to provide smooth and safe service.

  • All crew members are fully vaccinated (2 doses)
  • Regular temperature check before the shoot and on the same day.
  • Mandatory use of mask and sanitisers at all time
  • Guidelines as per Govt. of India / Maharashtra

Benefits of Videos for corporates

Benefits of Videos for corporates 150 150 Janvi

Benefits of videos for your business.

With everyone online all the time, video became more crucial than ever for marketing and communication. With increasing competition, it’s getting more and more necessary for businesses to attract audience back to their website. If you want your website to stand out, videos are one of the best alternative to interact, engage and educate your clients.

Why should you make videos for your clients?

Well, for starters making a marketing Corporate Video, or just any video-for that matter, isn’t a piece of cake. It requires resources in the form of time and money both. The fact that you are willing to invest on videos creates a sense of trust and validity to your business. The clients will be quick to recognize this and hence have a confidence to approach you for a business transaction without keeping their guards high up.

Videos are also an excellent medium to convey your message in an interesting manner. Many video production companies in Mumbai have built their niche in understanding complex businesses and translating the marketing message to the relevant target audience in laymen’s terms. For eg, a video production company in Mumbai such as PixelCarving, we’ve had some businesses that are heavy on AI technology which is difficult to market and sell. But with the help of videos, corporate film makers can explain difficult concepts easily with the help visuals.

Apart from that, 71% of people watch more videos than they did a year ago. (Hubspot)

And 71% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget.

In a world of “me too” companies, any video production company understands that they have to create videos which will differentiate your company from all the competition.

An important responsibility for any video production agency is to create videos that not only educates and markets the products/services but also create a platform for engagement with the clients. Being interactive with clients is crucial because it builds trust and gives recurring business.

Many video production companies offers this unique advantage of video content to companies which are preferred over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them.

Hence, the audience will be drawn to the message more than just written or static content. Corporate film makers in Mumbai have managed to create videos that has changed the buying behavior of the audience by appealing to their visual senses.

Research shows that 86% of marketers said corporate videos has helped them increase traffic to their website. 84% marketers said that it helped them generate leads. And 83% of marketers said that corporate video has increased dwell time on their website.

Which is why corporate video production companies has been sought after by huge entities to make films to market their business.

Last but not the least, every corporate video production company in Mumbai or anywhere around the globe understands that the main aim of any business is to be remembered. Videos stay in the minds of people for a long time. Because getting someone to visit your website once is a good thing, getting them to come back over and over again is the ultimate goal.

Corporate film making process

Corporate film making process 150 150 Janvi

The first and most crucial step. Planning!

We chose corporate films as our niche as we see a lot of potential. But the current market mostly offers a very traditional template based version of corporate films. We want to cross the line and make something that is unique and most times not accepted. Why? because that gives the brand, the company a sort of insecurity about the reach and potential for video. That’s very obvious as the corporate films would be featured on the website, social media and even in B2B meetings. Rest assured, we know that we are on the right path. Not because we think it’s right but because it is backed by data and user session data from our video analytics on Vimeo or Wistia.

After we initiate the planning of the video we prepare a draft script. We go through the company profile, understand the company’s communication, Its target audience. What does the target audience of the company like, what are their preferences. Yes! We do that!

Scripting / Storyboarding

The Scripting and storyboarding when it comes to corporate film making is quite different from ad films or feature films. Here we give more details on statistics and communication. We want the message to be loud and clear. At the same time, the same has to be balanced with creating visually appealing graphics and visuals. We script the video by going through technicalities of the company, its CSR, the other activities and about the facts on what makes it different from others.

Video Production

This is the magical place where all our ideas and creatives come into play. When it comes to corporate film we do not stage the environment too much. It has to be a clear transparent business. When we make such corporate films for businesses so that the viewers get to know what exactly the company is into, what exactly they have. This is not accepted by many, but we know there is a great difference when it comes to the B-Roll, A-Roll for corporate videos. At the same time corporate videos are highly sophisticated and classy. The visual outcome representing any company, brand or corporate defies what the company can offer and its brand value. Hence, we take this part of production extremely seriously.

Post-production / Editing

For many corporations this is the only requirement they have. Like explainer video, animated video, infographics. But also game changing for full-scale video production corporate video. The visuals here become more appealing, more statistical. Being corporate film makers in Mumbai we edit in a way that matches the industry level at the same time makes the content stand out.

Video editing at Pixelcarving office.

That was good insight!
If you too are interested to level up your corporate video. Caution! it could be something unique, un-traditional.

Pixelcarving’s office

Types of Marketing Video

Types of Marketing Video 150 150 Tarushikha

Which video marketing approach or video production service will be required for my Company / Brand?

This is the most often question we are asked whenever a client approaches us. Most of the clients do not even reach out to production houses since they themselves are confused in propagating for the video approach they need. There is absolutely no second question or doubt that this is the most critical step. The marketing approach you use heavily depends upon your target audience. It depends upon their age factor, their interests, their social group, their liking and disliking.

Seems tedious? Isn’t it?

A new corporate or company planning for a video production or marketing video will definitely be having unclear path for their marketing video and that’s very obvious unlike the big companies and corporates that have been into marketing for a while have a clear understanding on their target audiences as well as their video marketing approach. To cater to this problem most modern production houses have a specialised team in market research in pre-production department. Like in Pixelcarving we have specialised team that asks for the insight of your company’s target market, the existing customers and your marketing channel. Bases upon that we prepare a SWOT and present different types of marketing approach to your company or brand. The decision maker will be you, but we will be providing with all sort of informations like pro’s and con’s for any approach. Now, we provide this service for free like other agencies this cost is under our pre-production. So we not only plan for the video we provide a proper research statistics as well.
Have a look to a sample we provided a conglomerate few weeks ago.

Why we do this?

This gives a clear way to they buyer what he is opting into. We like keeping the transparency on what we will offer how we will offer. Most of the time we make the client understand how traditional approach for video marketing is getting obsolete. How? We have a research on that too! We frequently do A/B testing upon which video is more engaging and have higher user retention through out the video. We recently posted a video explaining the stats. We collected the data from clients and through our analytics on how video appeals to their TA.

Types of video.

Depending upon the TA there are many types of video approaches. Some of the top are

Corporate videos
Explaining the company background with the services they provide, the current clients and testimonials. Corporate videos are highly efficient when it comes to cold-customers. The customers who knows your presence but does not trust or have high authority on you. The corporate film gives the cold-customer the trust and assurance. This changes the buying behaviour.
Animated videos

Video Marketing Strategy

Video Marketing Strategy 150 150 Tarushikha

Video as a Marketing tool?

It’s no secrete sauce that video is a great marketing tool for a marketer. How?
General public and amateur marketer will always focus on CPC, CPM. Basically lead generation. Internet is now used heavily for online marketing as lead generation. There is no doubt that such lead generation helps companies gain some leads. But the bigger picture is often missed by many companies, startups, new brand managers is to induce a trust amongst the target audience.
Social media/ online platform is like a party gathering place, it is a great place where many people come and have a common space. As marketer, you can go straight and talk about the product, specifications and all. But let’s be real, will there be more conversion? People will see you as an aggressive seller, they will not see you as a problem to solution. They want their problem to solved and not just spend their money in buying some product or service. Yes since you’re doing it blindly many times there will be some conversions.

Now let’s change the way how we approach to the audience. Instead of saying what you do, how do straight. You address the problem, show the possible solutions and then introduce yourself and give relevance on how you can help them. This is what a video marketing is all about. A normal user on internet go through a lot of content and its all clutter, for them picking service A or B doesn’t make Apple to Oranges. Its Apple to Apple! For you to stand out, videos are used. The sole reason for videos are they create an immense amount of trust for any first time user. You are not showing some good texts or speeches about your product. You are showing right in front of them! The user can experience it remotely. The big companies and conglomerate are already aware with this fact, thats why we often see their creative marketing videos time on time.

Videos induce Branding.

Videos do talk about your product thats advertising. But it also creates a sense of branding in people. It conveys the message to its general audience. For people it’s not a product they are seeing, it’s a brand, an emotion they are bonding with the product.

Video Marketing Statistics

As said earlier, videos are not something that is like CPC, CPM. People will not take immediate decisions from a video. It’s a sense of awareness that has created into them. The next time they want to fulfil their needs, it will be your company/brand name that will come into their mind. That’s successful campaign and branding.
People fail to understand the ROI from videos, which are long term and has a much better shelf life. They are more focused on immediate results. This just keeps on selling their product/service but does not does not create a brand/company image in them. The next time they want their needs? It will be the next advertiser they will select and not your company.

Which Marketing Video should I be using?

It’s often a confusion for a new marker or a new Company / Brand when entering the video marketing field. The topic is vast and needs to explained properly and hence we have a new blog to explain

Benefits of Corporate Films

Benefits of Corporate Films 150 150 Tarushikha

Why do Companies and MNC’s need a corporate film makers?

Video are 85% traffic in 2021

There is no second question on that people on the internet love watching videos. Video drastically increases your user interaction time on website and decreases the Bounce-rate.
People watch it as a source of entertainment and in return it educates the user and makes brand awareness.
When compared with simple text or plain image a Video is far more engaging than any other medium!
Being corporate film makers we Aim to make the corporate video Entertaining and informative at the same time. It’s a huge Win-Win!

~67% Businesses use use corporate video as marketing tool internationally.

Even though it a good percentage of market using video as marketing tool. Companies in India still lacks this approach and depend upon the traditional medium for marketing. A statistics shows after 2017, many companies have shifted the marketing funnel from traditional medium to more digital medium.
A large number of foreign companies still rely on video marketing since they’ve understood over a period of time that video marketing is the highest ROI driven marketing strategy.

Corporate videos are great Marketing Funnels!

Corporate videos are proven to be great marketing funnel as it attracts the user to view and interact with the content. It makes the company or a brand look fresh as they can visually see the company workings.
An introductory corporate film exponentially increases the interaction rate and decreases the bounce-rate. It’s all about first impression, marketers know it. Hence a marketing agency always recommend a great video at the introduction of the website.

Flux in website interaction on a website after intro corporate video

Corporate film makers in Mumbai with PAN India coverage
Now its time for your company, brand to upscale the marketing presence and lead from competitors. We will plan out everything for you. From scripting, planning, story-boarding to production and post-production. We are highly experiences corporate film makers with 4 years in Industry. Know more about corporate film making at https://pixelcarving.com/corporate-film-makers/

Statistics that shows how a video can affect you business and marketing.

Contact us.

213, Anjani complex, Andheri Kurla Road, Andheri East, Mumbai 400099