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Video production

  • Ishita
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Evolving Role of AI in Video Production
Evolving Role of AI in Video Production 150 150 Ishita

With the emergence of tools like ChatGPT, Bard etc. 2023 is AI’s world and we are just living in it. 

As we navigate through this AI-driven era, every industry has witnessed the transformative power of AI and the video industry is no exception. AI seamlessly integrates at every stage of the video production process resulting in an increased efficiency and in turn allowing the production team to focus more on creativity and storytelling. Gone are the days of exorbitant costs and a time-consuming production process. It is now possible to achieve professional-level results effortlessly with the help of AI-powered video editing softwares.

Transcription

Transcribing is a tedious process demanding painstaking hours of work that could easily surpass the length of the original material. Here is when speech to text AI comes into play. It enables individuals and businesses not only to save an abundance of time otherwise spent manually transcribing, but also to reduce the room for errors.
Adobe’s Premiere pro, Davinci resolve have all adopted AI transcription (currently limited to English)

Premiere pro’s transcript edit.

Remix tool

With the Remix tool, it is now possible to retime music clips and adapt them to fit the duration of any video content, regardless of whether it’s shorter or longer. This transformative feature allows the audio and visuals to be seamlessly synchronized, resulting in a polished final product. 
Earlier the editor had to find the right beat to cut and join for seamless experience or shared by sound engineer to keep on changing the beat as per the edit timeline.
The Remix tool has significantly revolutionized the lengthy post-production phase of sound engineering, leading to substantial time savings. Moreover, its influence extends beyond sound engineering, effectively streamlining the overall video production process.
The AI comprehends optimal beat transitions and seamlessly extends them as needed. You can enhance your experience by fine-tuning the placement and style of beats through the customization options available in the settings section.

©Adobe.

Content Aware fill

The Content Aware Fill tool in Photoshop has made the once-time consuming task of object removal seem like a breeze. It allows us to erase unwanted objects from a frame and replace them with pixels that blend in perfectly with the surrounding context. The result is a natural-looking composition that appears as if the undesirable elements were never there in the first place.  The software learns the pattern around and duplicates the pixel. The process is yet not that seamless. Professionals use eye-dropper tool and clone stamp tool to make it perfect and seamless.

How does the content aware has its affect on videos?
Well.. for stable shots many use the content aware to make “plate” a plate is basically the image behind the subject. For instance at times there can be tripod, lights or any unwanted object in the frame. Now, it can be easily removed with the help of content aware!

We used content aware to remove the flag/light stand for the interview. Since we couldn’t place the stand anywhere else.
© Pixelcarving

Generative AI

The Generative Fill tool harnesses the power of advanced algorithms to intelligently analyze the existing content in the frame and seamlessly generate new elements that perfectly blend into the scene.
What sets generative AI from content aware is generative AI lierally generates new pixel from its data base or machine learning. Whereas content aware just scans its pixel around the area it has been selected for.
So you can extend the picture even without repeating the pixel. The Generative AI is so intelligent that it scans the image and creates new pixel depending upon the image. Not only, that generative AI also has the option to create something new by just typing what you want. It’s like the future! The use case scenario for video is the same. As generative AI can be revolutionizing for background elements. You can add, remove, generate. the possibilites are endless.

Pixelcarving integrated generative AI into the video production process from its beta inception. Our team of editors and motion graphic artists possess both a profound understanding and specialization in harnessing these innovative generative AI technologies.

The realm of generative AI unfolds a panorama of boundless possibilities within the realm of creative video production. In today’s landscape, the currency of value lies in creativity rather than the meticulous toil of crafting each pixel by hand. This shift is as significant as the transformative impact of computers on various professions, heralding both job transformations and progress for the advancement of humanity.

We used generative AI to remove the unwanted table that was distracting while watching the duo video podcast.
©Pixelcarving

Rotto brush

In the past, isolating objects or subjects in a video frame required painstakingly drawing a mask around them frame by frame. However, with the advent of the Roto Brush tool, one can automatically track the subject’s motion and ensure that the mask stays precisely aligned with the masked object throughout the video. This tool has largely improved the efficiency and accuracy of the isolation process, saving editors’ valuable time and effort.

©Pixelcarving

Pixelcarving’s Take:

We believe that AI has really changed how creativity works. But we humans need to keep up with this new technology. These inventions move us forward. Humans are still unique with their skills and ideas. Computers and machines can only do tedious tasks. How we use them is up to us. Computers took away some jobs, but they also made new chances for better work and lives. This is what’s happening with AI in every area. We’re excited to use AI tools in our everyday video production.

  • Ishita
  • 9 Comments

FAQ’s About Video Production
FAQ’s About Video Production 150 150 Ishita
  1. What is a corporate film? 

A corporate film is a video created for businesses to educate their target audience about their brand, values, products and services. It is a dynamic tool for communication as it may be published on websites, social media and can be used in presentations. The company’s credibility is raised through the use of a corporate video. Corporate videos enhance engagement and brand recognition for businesses. Consequently, they ensure a higher chance of conversion and return on investment. 

Pixelcarving corporate video production snippet.
Snippet from Corporate Film of ©MunichRE India | Pixelcarving
  1. What software do most filmmakers use to edit? 

Most filmmakers use Adobe Premiere Pro for offline/online editing. Avid Media Composer can also be used for the same but it is mostly used in collaboration with other editors across the geographical area. Recently, Adobe also introduced Adobe Creative Cloud enabling editors to collaborate with each other through cloud. Adobe suite also offers Adobe After Effects which is used for motion graphics and animation composition. It is one of the most popular motion graphics software in the industry. Many filmmakers prefer using Adobe Audition for audio editing and sound mixing. While Adobe Premiere Pro, Final Cut Pro and Avid Media Composer can be used for color grading, DaVinci Resolve is specialized in it and thus preferred by many industry specialists. 

Posco Video editing & DI at Pixelcarving
  1. What are tips for making high-quality movies? 

To produce a high-quality video, a great idea that resonates with the target audience is crucial. The idea needs to be converted into a compelling script. Next, a team of experts with the right skill sets to cater to the needs of the project, must be curated. During the filming process, good cinema cameras, excellent-quality lights and equipment must be employed. Lastly, a team of specialized editors is all that is needed to make the video stand out. 

Behind the scenes of shoot setup at manufacturing space
  1. What are tips for corporate video production?

The agency providing video production services must maintain a good level of interaction with their client to better gauge their requirements. Additionally, the agency should actively listen to the client’s feedback and incorporate it into the video production  process to ensure that the final product aligns with the client’s vision and goals. Regular communication and collaboration foster a strong partnership between the agency and the client, leading to a successful outcome. The agency must acquire a clear understanding of the target audience and accordingly select the approach for the video. A video with a non-traditional approach is more likely to captivate the attention of the target audience. By gaining insight into the expectations of the target audience, the agency can tailor the video content to enhance engagement and maximise the video’s impact.

 

  1. What are some good Android apps for video editing?

The Filmr app is a handy video editing app for beginners and experts which is simple and speedy. Quik is one of the best free video editing apps for Android to easily create stunning videos. FilmoraGo is another free video editing app with a wide variety of effects and presets. Kinemaster is one of the video editors which is user-friendly and has professional features. 

  • Hinal
  • 7 Comments

Pixelcarving – A Premier Video Production Company in Mumbai
Pixelcarving – A Premier Video Production Company in Mumbai 150 150 Hinal

In today’s fast-paced world, video has become the most powerful tool for businesses to reach and engage with their target audience. With the rise of social media and online marketing, businesses are leveraging video to promote their products and services, build brand awareness and drive sales. This is where the role of a video production company comes into play, and Pixelcarving is one such company that has been making waves in the industry.

Pixelcarving is a full-scale video production company based in Mumbai and provides services PAN India through its network of groups in tier-1 cities. The company was founded with the main objective of bridging the marketing gap for corporates and providing them access to the video marketing funnel in a seamless and cost-effective way. Pixelcarving is committed to providing its clients with high-quality video production services that help them achieve their marketing and communication goals.

With years of experience in the industry, Pixelcarving has established itself as a leading video production company in Mumbai. The company’s commitment to quality and customer satisfaction has earned it recognition and accolades, including being awarded as a leading video production company by clutch.co. Pixelcarving’s team of skilled professionals has a wealth of experience in creating captivating and impactful videos that engage audiences and drive results.

Pixelcarving’s services include a wide range of video production solutions, including corporate videos, product videos, explainer videos, animation videos, and more. The company works with clients from various industries, including technology, healthcare, retail, and more. Whether you are looking to promote a new product, increase brand awareness or launch a new marketing campaign, Pixelcarving can help you create a video that will make a lasting impact.

The company’s team of experts works closely with clients to understand their specific needs and objectives. They then use their creative and technical expertise to develop a video production strategy that meets those needs and exceeds expectations. With a focus on delivering high-quality, impactful videos, Pixelcarving has become a trusted partner for businesses looking to achieve their marketing goals through video.

In conclusion, if you are looking for a video production company in Mumbai that can help you create impactful and engaging videos, look no further than Pixelcarving. With its commitment to quality, customer satisfaction, and a team of experienced professionals, Pixelcarving is your one-stop solution for all your video production needs. Contact Pixelcarving today to learn more about their services and how they can help your business reach new heights through video.

  • Hinal
  • 9 Comments

Videos – Marketing Funnel
Videos – Marketing Funnel 150 150 Hinal


How videos are important for marketing funnels is covered in the blog.

Videos have become an increasingly important aspect of modern marketing strategies, and for good reason. Videos are a powerful tool for engaging with your target audience and driving conversions, making them an essential step in the marketing funnel. The marketing funnel refers to the journey a customer takes from becoming aware of your brand to making a purchase. By incorporating videos into your marketing funnel, you can effectively move prospects through each stage of the funnel, increasing their likelihood of conversion.

Corporate videos, brand videos, and testimonial videos are powerful tools for engaging with your target audience and driving conversions. These types of videos can play a critical role in the marketing funnel, helping to educate, inform, and build trust with your prospects.

A marketing funnel refers to the journey a customer takes from awareness of your brand to becoming a customer. By using videos at each stage of the funnel, you can effectively move prospects through the process, increasing their likelihood of making a purchase.

Corporate Videos: Corporate videos are a type of video content that showcases your company’s mission, values, products, or services. These videos provide a behind-the-scenes look at your company, helping to humanize your brand and build trust with your target audience. Corporate videos are typically used in the awareness stage of the marketing funnel, where the goal is to educate and inform prospects about your brand.

Brand Videos :Brand videos, on the other hand, are focused on promoting a specific product or service. These videos are typically used in the consideration stage of the marketing funnel, where the goal is to convince prospects to take action and move further down the funnel. Brand videos often include product demonstrations, customer testimonials, and other persuasive elements that help to sell your product or service.

Testimonial Videos: Finally, testimonial videos are a type of video content that features real customers sharing their experiences with your brand. These videos are highly persuasive and can be used at any stage of the marketing funnel, from awareness to decision. Testimonial videos are particularly effective in the decision stage, where the goal is to convert prospects into customers. By highlighting the experiences of real customers, testimonial videos help to build trust and credibility with your target audience.

In conclusion, corporate videos, brand videos, and testimonial videos are all important elements of a marketing funnel. By using these types of videos at the appropriate stages of the funnel, you can effectively educate, inform, and persuade your target audience, increasing the likelihood of conversions and driving your business forward.

  • Hinal
  • 12 Comments

Brand Films
Brand Films 150 150 Hinal

A brand film is a short video that tells a story about a company or a product. It’s a powerful tool for building brand awareness and creating an emotional connection with viewers.

One of the key benefits of a brand film is that it allows a company to showcase its values, mission, and personality in an engaging and relatable way. It can also be used to introduce a new product or service, or to demonstrate how a company’s offerings can help solve a problem or meet a need.

When creating a brand film, it’s important to keep the audience in mind and to tell a compelling story that will resonate with them. The film should also be visually stunning and well-produced, as this will help to hold the viewer’s attention and convey the desired message.

It’s also important to consider the distribution of the film. A brand film can be shared on social media, through email marketing, or on a company’s website. It can also be used as an ad during a commercial break or as a pre-roll ad on a streaming platform.

Overall, a brand film can be a highly effective way for a company to connect with its audience and build a strong, emotional connection with them. By telling a compelling story, showcasing the company’s values and mission, and effectively distributing the film, a brand can create a powerful and lasting impact.



JSW Rang Abhimanacha | Tantraa x Pixelcarving

Another important aspect to consider when creating a brand film is the tone and style of the film. It’s important to choose a style that aligns with the company’s brand and resonates with the target audience. For example, a luxury brand may want to use a more elegant and polished style, while a more casual and fun brand may want to use a more lighthearted and playful style.

Additionally, it’s crucial to ensure that the messaging in the brand film is consistent with the overall messaging of the company. The film should also feature a clear call to action, such as encouraging viewers to visit the company’s website or social media pages for more information.

When it comes to distribution, it’s important to use a variety of channels to reach the target audience. Social media platforms like Facebook, Instagram, and YouTube are great places to share the brand film, but it can also be embedded on a company’s website, shared via email marketing, or even used at live events.

One benefit of using a brand film is the ability to track and measure its success. With the use of tools like Google Analytics, companies can track how many people have viewed the film, how long they watched it for, and even track conversions resulting from the video. This data can then be used to optimize future brand films and ensure they are even more effective.

Overall, a brand film can be a powerful tool for building brand awareness and creating an emotional connection with audiences. By telling a compelling story, showcasing the company’s values and mission, and effectively distributing the film, a brand can create a powerful and lasting impact. With the right strategy, a brand film can be a cost-effective way to build brand awareness and drive conversions.

Forever Living Products | Storytelling Brand film

See more of Pixelcarving’s work on Brand film making at https://pixelcarving.com/commercial-advertising/ | https://pixelcarving.com/storytelling/

  • Hinal
  • 9 Comments

Testimonial – Video Production
Testimonial – Video Production 150 150 Hinal

Testimonial Videos overview

One of the most important categories of marketing videos is testimonial videos and a branch of video production mostly used in corporates. It might be overlooked by many young entrepreneurs or new marketing employee. Video testimonials play an extremely important role in building trust among your potential customers. Often, when a potential customer comes for the first time, he/she is convinced by the company’s work and output, but needs a gentle push from a third person’s perspective. By showcasing testimonial videos, marketers and companies can increase the trust of their audience and increase their credibility.

Types of testimonial videos

  • Customer/client testimonial
  • Employee testimonial
  • Management / leader testimonial
  • Storytelling

1. Customer / Client testimonial

It is one of the most famous category in testimonial video. No one wants to take the gamble and invest their money They want to know the company, people and how they work with their clients before they award their project or make the buying decision. A customer testimonial video gives an insight that the company has really worked with them and provided the output as per their expectations. Increasingly, many people have taken advantage of the market by creating fake testimonials, either in blogs, on websites, or through any other platform. Showcasing a testimonial video addresses the issue. The potential client can see the customer in video, talking, presenting his experience.

Here is an example of what Pixelcarving has done as a client testimonial in past.

2. Employee testimonial video

In contrast to earlier times, big corporations and conglomerates now want to know how their employees, culture, and values are maintained internally. The awarding of a new project requires a lot of trust, so it is crucial that there is also a lot of trust within the organization as well. This allows the companies to feel more secure and get a sense of the type of people they will be dealing with. In addition to that, employee videos are often used to attract new talent to their organization. When looking for a new opportunity, a good experienced candidate also checks out the company culture and testimonials of employees. In order to gain a better understanding of how work cultures are managed within an organization, many companies post such videos on their career pages. At times, such videos are also screened in universities during company visits to attract new talent.

3. Management / leader testimonial

Management testimonial videos are often used internally within the organisation. A video like this strengthens the bond within the organization. There are different versions of this category. Most of the time, senior leaders use videos to present upcoming ideas, culture, and information. It gives the employees a personal touch. From a different perspective, the potential customer will also look through such videos. This gives the customer an exclusive insight on what values the company is based on. It helps in bridging information when complex projects are presented in an easier format for everyone to understand.

A recent example of how Pixelcarving created management/leadership testimonial video

4. Storytelling testimonial videos

Storytelling videos are the most effective videos in the market. This not only informs your target audience but conveys the emotional approach as well. Such kind of storytelling videos are visually very appealing to the audience as they show the live experience while giving testimonial. This gives the audience a view as if they are viewing the entire story in real time. Such videos are highly effective when offering new product, new service and how the experience personally changed their life.

Reference of Storytelling testimonial video by Pixelcarving

Know more on Pixelcarving’s testimonial work at – https://pixelcarving.com/testimonials

  • Hinal
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Social media video production content
Social media video production content 150 150 Hinal

Short Videos / Reels – your gateway to social media success

In this article we will be covering how many agencies/companies are now moving towards short videos / recurring on their platform to outreach their customer / target Audience.
As you may already know humans are two types of people – visual learners and auditory learners. But when you combine both is when the magic happens. Instagram reels are what will help you make that magic happen.  

What are reels?

Instagram reels is an inbuilt feature of Instagram which allows you to record, edit and showcase your videos to your audience with a maximum limit of 1 minute. It’s proven to be a boon for people to entertain their existing audience and lure new people to sit and spend an average watch time of at least  7 seconds on the video. This much time is enough for people to decide whether or not they’re interested in the content displayed by a particular account or they want to scroll past through it. 

Not only Instagram reels, Youtube’s short is also new emerging platform

In terms of king in video content, is no other than Youtube. Youtube has been dominating video space since decades now. But the new emerging platform of short & vertical videos has lead to formation of new vertical in YouTube as YouTube Shorts. YouTube shorts have al

Why should you start making reels?

If you want to know your audience and want them to know you, social media is your way to do it. As instagram is shifting towards being a more video focussed platform, it is best for you to start exploring reels and taking full advantage of it. With the use of trending music, edit formats and hashtags you will be able to increase your content reach. Celebrities, Influencers, and now even brands make sure reels are part of their social media strategy. 

How can we help?

We provide end to end video production services i.e. everything from scripting, storyboarding, visualizing to doing the actual shoot and post production. Many brands come to us with their product/services and its USPs in mind, but they lack in how to actually present it to the world a new and creative way; that is where we come in. We can help you create videos of all sorts which can be used in any format be it reels, stories or even normal videos that go up on you IG feed. Having videos shot in high quality cameras and keeping the edits smooth and clean is what will catch the attention of the viewer and make them then actually click on your profile and spend some time on it. 

What type of reels can we make?

Instagram allows users to be free and appreciates creative imagination. Even with there being a time constraint there is a lot you can do. Here are few reel ideas for you to connect and convert viewers to followers :

  • Show around your office/factory
  • Day in the life videos
  • Process/Making of products
  • Behind the scenes 
  • Dance videos
  • Outfit inspiration
  • Recommendations
  • Travel vlogs
  • Food
View our recent work – Social media

  • Tarushikha
  • 20 Comments

The Video production company
The Video production company 150 150 Tarushikha

What does a Video production company do?
video production business is one of the branch of Marketing. Since videos are highly consumed content on the internet it’s been in more demand ever since. Any production company essentially simplifies the three step production process that is pre-production, production and post production or in easy term it is video planning, video shooting, video editing and delivering. Videos are so much in high demand that many reports claimed by 2021 approximately 85-91% content consumption will be through videos!

Why Do you need video production service?

A great marketing video, corporate video is highly engaging and encourages any new visitor to have an overlook. A great video of any organisation increases the trust to its audience and also makes it look fresh and vibrant. Having videos on your website, social media pages gives the opportunity to your audience to learn more about your organisation in an interesting fashion. And yes, this is absolutely correct. A video on your website increases your SEO ranking massively. Our video production company in Mumbai provides video production services all over India to upscale your marketing presence.

*Types of Videos

Types of videos we provide?

We provide full-scale video production services for all sort of videos for Brands, Corporates and organisations. This means we provide TVC AdFilms, Corporate videos for B2C purposes or internal corporate/infographics video for B2B reasons. The increase in Social media presence has lead to surge in branding videos from micro, small to enterprise organisations. Depending upon the services/products provided by an organisation we plan the approach they could give for their videos to their Target Audiences. The best part about our agency is, depending upon the costing we can prepare a team, plan it and execute it.

The video production Process

Simply put, it’s a three stage process.

  • Pre production – Planning, Scripting, Storyboarding.
    Starting with the brief from discussing with the client, then accordingly we prepare a storyboard and script depending upon the Target Audience, Medium, Purpose
  • Production stage – The stage of Lights. Camera and Action!
    Here we commence the production with the professional team of film makers.
  • Post-production – The final packaging stage.
    Here we tailor the video by editing, adding voice overs, music, sound and any animations or vfx. This is the final stage where the magic of editing happens.
  • Know more about Video production process here Video production process

Why Pixelcarving?

We started as providing video production services as freelancers in early days back in 2015. Creating videos is not our job, it is our passion. This passion drives us to deliver our client their highest satisfaction. Since 2017, we have been providing full-scale video production services in Mumbai for various corporate organisation as well as brands. In terms of costing we provide the services as per the client budget. Depending upon that we curate a team and its production process. We use cinema cameras, great production setup and have industry leading softwares with experienced team, Yes, that’s a win win!
Some of our recent extremely satisfied clients are Godrej appliances, Mumbai. Indigo Airlines, Gurugram. Imaginarium, Mumbai. Cello pens, Mumbai. And many more! see our recent work at https://pixelcarving.com/work/
If you are also looking to upscale your marketing presence or your brand presence feel free to contact us and discuss! You can reach us on email at info@pixelcarving.com Our registered office address is unit no.213, Anjani Complex, Andheri Kurla road, Andheri East, Mumbai 400099
or https://pixelcarving.com/work

  • Tarushikha
  • 25 Comments

Social media | Video production
Social media | Video production 150 150 Tarushikha

SMM Marketing video packages

With the ever increasing growth in digital space all companies from small, micro to medium & enterprises are getting into social media marketing. The boom of social media marketing is more than ever, especially after COVID-19.
Almost every company today is on the social media platform to increase their marketing reach. Of course, the best medium even on social media platform for many brands are videos.

Pixelcarving has recently partnered with many social media management agencies to deliver the brand videos which are required on recurring basis in a month. Hence, we have exponentially expanded our vertical to SMM videos.

Lump-sum based pricing

We provide exclusive pricing packages for this vertical since the shelf life of the videos are not more than a day or two. Brands and the agencies require multiple videos a month anywhere between 30 to 90 videos in a month. Hence we provide a lump-sum based costing where it is economical for the brands & agencies with no compromise in quality since we have a set of professional team in video production. Our pricing covers all the commercial rights, licenses and motion graphics.

Types of Videos

We provide vertical videos (Reels, TikTok) as well as horizontal (Post, IGTV).
In each segment we provide all sorts of video categories from animated explainer to promos of any shop, company, agency.
We help in selecting the trending music on the platform and accordingly suggest the direction. This way it gets higher reach and content interaction.

Know more on Types of videos we provide

Summing up the SMM package at Pixelcarving

  • Lump-sum based costing
  • Recurring videos in a month
  • Economical shooting & editing package
  • Trending music & ideation
  • Unlimited revisions
  • On-time delivery for each day content
  • Special pricing packages for social media management agencies
  • Cleared commercial rights
  • Space for shooting & editing at our studio

View our social media portfolio at https://pixelcarving.com/social-media/

  • Hinal
  • 5 Comments

COVID – 19 Response
COVID – 19 Response 150 150 Hinal

Pixelcarving’s responsibility on COVID – 19 pandemic.

With the rise of global pandemic we have taken strict measures in order to provide smooth and safe service.

  • All crew members are fully vaccinated (2 doses)
  • Regular temperature check before the shoot and on the same day.
  • Mandatory use of mask and sanitisers at all time
  • Guidelines as per Govt. of India / Maharashtra

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Contact us.

213, Anjani complex, Andheri Kurla Road, Andheri East, Mumbai 400099