Corporate film makers

Benefits of Videos for businesses

Benefits of Videos for businesses 150 150 Janvi

Benefits of videos for your business.

With everyone online all the time, video became more crucial than ever for marketing and communication. With increasing competition, it’s getting more and more necessary for businesses to attract audience back to their website. If you want your website to stand out, videos are one of the best alternative to interact, engage and educate your clients.

Why should you make videos for your clients?

Well, for starters making a marketing Corporate Video, or just any video-for that matter, isn’t a piece of cake. It requires resources in the form of time and money both. The fact that you are willing to invest on videos creates a sense of trust and validity to your business. The clients will be quick to recognize this and hence have a confidence to approach you for a business transaction without keeping their guards high up.

Videos are also an excellent medium to convey your message in an interesting manner. Many video production companies in Mumbai have built their niche in understanding complex businesses and translating the marketing message to the relevant target audience in laymen’s terms. For eg, a video production company in Mumbai such as PixelCarving, we’ve had some businesses that are heavy on AI technology which is difficult to market and sell. But with the help of videos, corporate film makers can explain difficult concepts easily with the help visuals.

Don’t trust us? Recent Marketing Survey by a leading company Biteable researched and incurred that 74% of marketers say video has a better return on investment than static imagery. (Biteable, n.d.)

Apart from that, 71% of people watch more videos than they did a year ago. (Hubspot)

And 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)

In a world of “me too” companies, any video production company understands that they have to create videos which will differentiate your company from all the competition.

An important responsibility for any video production agency is to create videos that not only educates and markets the products/services but also create a platform for engagement with the clients. Being interactive with clients is crucial because it builds trust and gives recurring business.

Many video production companies offers this unique advantage of video content to companies which are preferred over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them.

Hence, the audience will be drawn to the message more than just written or static content. Corporate film makers in Mumbai have managed to create videos that has changed the buying behavior of the audience by appealing to their visual senses.

Research shows that 86% of marketers said corporate videos has helped them increase traffic to their website. 84% marketers said that it helped them generate leads. And 83% of marketers said that corporate video has increased dwell time on their website.

Which is why corporate video production companies has been sought after by huge entities to make films to market their business.

Last but not the least, every corporate video production company in Mumbai or anywhere around the globe understands that the main aim of any business is to be remembered. Videos stay in the minds of people for a long time. Because getting someone to visit your website once is a good thing, getting them to come back over and over again is the ultimate goal.

Corporate film making process

Corporate film making process 150 150 Janvi

The first and most crucial step. Planning!

We chose corporate films as our niche as we see a lot of potential. But the current market mostly offers a very traditional template based version of corporate films. We want to cross the line and make something that is unique and most times not accepted. Why? because that gives the brand, the company a sort of insecurity about the reach and potential for video. That’s very obvious as the corporate films would be featured on the website, social media and even in B2B meetings. Rest assured, we know that we are on the right path. Not because we think it’s right but because it is backed by data and user session data from our video analytics on Vimeo or Wistia.

After we initiate the planning of the video we prepare a draft script. We go through the company profile, understand the company’s communication, Its target audience. What does the target audience of the company like, what are their preferences. Yes! We do that!

Scripting / Storyboarding

The Scripting and storyboarding when it comes to corporate film making is quite different from ad films or feature films. Here we give more details on statistics and communication. We want the message to be loud and clear. At the same time, the same has to be balanced with creating visually appealing graphics and visuals. We script the video by going through technicalities of the company, its CSR, the other activities and about the facts on what makes it different from others.

Video Production

This is the magical place where all our ideas and creatives come into play. When it comes to corporate film we do not stage the environment too much. It has to be a clear transparent business. When we make such corporate films for businesses so that the viewers get to know what exactly the company is into, what exactly they have. This is not accepted by many, but we know there is a great difference when it comes to the B-Roll, A-Roll for corporate videos. At the same time corporate videos are highly sophisticated and classy. The visual outcome representing any company, brand or corporate defies what the company can offer and its brand value. Hence, we take this part of production extremely seriously.

Post-production / Editing

For many corporations this is the only requirement they have. Like explainer video, animated video, infographics. But also game changing for full-scale video production corporate video. The visuals here become more appealing, more statistical. Being corporate film makers in Mumbai we edit in a way that matches the industry level at the same time makes the content stand out.

Video editing at Pixelcarving office.

That was good insight!
If you too are interested to level up your corporate video. Caution! it could be something unique, un-traditional.

Pixelcarving’s office

Benefits of Corporate Films

Benefits of Corporate Films 150 150 Tarushikha

Why do Companies and MNC’s need a corporate film makers?

Video are 85% traffic in 2021

There is no second question on that people on the internet love watching videos. Video drastically increases your user interaction time on website and decreases the Bounce-rate.
People watch it as a source of entertainment and in return it educates the user and makes brand awareness.
When compared with simple text or plain image a Video is far more engaging than any other medium!
Being corporate film makers we Aim to make the corporate video Entertaining and informative at the same time. It’s a huge Win-Win!

~67% Businesses use use corporate video as marketing tool internationally.

Even though it a good percentage of market using video as marketing tool. Companies in India still lacks this approach and depend upon the traditional medium for marketing. A statistics shows after 2017, many companies have shifted the marketing funnel from traditional medium to more digital medium.
A large number of foreign companies still rely on video marketing since they’ve understood over a period of time that video marketing is the highest ROI driven marketing strategy.

Corporate videos are great Marketing Funnels!

Corporate videos are proven to be great marketing funnel as it attracts the user to view and interact with the content. It makes the company or a brand look fresh as they can visually see the company workings.
An introductory corporate film exponentially increases the interaction rate and decreases the bounce-rate. It’s all about first impression, marketers know it. Hence a marketing agency always recommend a great video at the introduction of the website.

Flux in website interaction on a website after intro corporate video

Corporate film makers in Mumbai with PAN India coverage
Now its time for your company, brand to upscale the marketing presence and lead from competitors. We will plan out everything for you. From scripting, planning, story-boarding to production and post-production. We are highly experiences corporate film makers with 4 years in Industry. Know more about corporate film making at https://pixelcarving.com/corporate-film-makers/

Statistics that shows how a video can affect you business and marketing.

Lets get in touch

Contact us today

    Video productionEditing

    This is custom heading element

    213, Anjani complex, Andheri Kurla Road, Andheri East, Mumbai 400099