The first and most crucial step. Planning!
We chose corporate films as our niche as we see a lot of potential. But the current market mostly offers a very traditional template based version of corporate films. We want to cross the line and make something that is unique and most times not accepted. Why? because that gives the brand, the company a sort of insecurity about the reach and potential for video. That’s very obvious as the corporate films would be featured on the website, social media and even in B2B meetings. Rest assured, we know that we are on the right path. Not because we think it’s right but because it is backed by data and user session data from our video analytics on Vimeo or Wistia.
After we initiate the planning of the video we prepare a draft script. We go through the company profile, understand the company’s communication, Its target audience. What does the target audience of the company like, what are their preferences. Yes! We do that!
Scripting / Storyboarding
The Scripting and storyboarding when it comes to corporate film making is quite different from ad films or feature films. Here we give more details on statistics and communication. We want the message to be loud and clear. At the same time, the same has to be balanced with creating visually appealing graphics and visuals. We script the video by going through technicalities of the company, its CSR, the other activities and about the facts on what makes it different from others.
This is the magical place where all our ideas and creatives come into play. When it comes to corporate film we do not stage the environment too much. It has to be a clear transparent business. When we make such corporate films for businesses so that the viewers get to know what exactly the company is into, what exactly they have. This is not accepted by many, but we know there is a great difference when it comes to the B-Roll, A-Roll for corporate videos. At the same time corporate videos are highly sophisticated and classy. The visual outcome representing any company, brand or corporate defies what the company can offer and its brand value. Hence, we take this part of production extremely seriously.
Post-production / Editing
For many corporations this is the only requirement they have. Like explainer video, animated video, infographics. But also game changing for full-scale video production corporate video. The visuals here become more appealing, more statistical. Being corporate film makers in Mumbai we edit in a way that matches the industry level at the same time makes the content stand out.
Video editing at Pixelcarving office.
Great!! Thank you for sharing the insight.