FAQ’s About Video Production

FAQ’s About Video Production 150 150 Ishita
  1. What is a corporate film? 

A corporate film is a video created for businesses to educate their target audience about their brand, values, products and services. It is a dynamic tool for communication as it may be published on websites, social media and can be used in presentations. The company’s credibility is raised through the use of a corporate video. Corporate videos enhance engagement and brand recognition for businesses. Consequently, they ensure a higher chance of conversion and return on investment. 

Pixelcarving corporate video production snippet.
Snippet from Corporate Film of ©MunichRE India | Pixelcarving
  1. What software do most filmmakers use to edit? 

Most filmmakers use Adobe Premiere Pro for offline/online editing. Avid Media Composer can also be used for the same but it is mostly used in collaboration with other editors across the geographical area. Recently, Adobe also introduced Adobe Creative Cloud enabling editors to collaborate with each other through cloud. Adobe suite also offers Adobe After Effects which is used for motion graphics and animation composition. It is one of the most popular motion graphics software in the industry. Many filmmakers prefer using Adobe Audition for audio editing and sound mixing. While Adobe Premiere Pro, Final Cut Pro and Avid Media Composer can be used for color grading, DaVinci Resolve is specialized in it and thus preferred by many industry specialists. 

Posco Video editing & DI at Pixelcarving
  1. What are tips for making high-quality movies? 

To produce a high-quality video, a great idea that resonates with the target audience is crucial. The idea needs to be converted into a compelling script. Next, a team of experts with the right skill sets to cater to the needs of the project, must be curated. During the filming process, good cinema cameras, excellent-quality lights and equipment must be employed. Lastly, a team of specialized editors is all that is needed to make the video stand out. 

Behind the scenes of shoot setup at manufacturing space
  1. What are tips for corporate video production?

The agency providing video production services must maintain a good level of interaction with their client to better gauge their requirements. Additionally, the agency should actively listen to the client’s feedback and incorporate it into the video production  process to ensure that the final product aligns with the client’s vision and goals. Regular communication and collaboration foster a strong partnership between the agency and the client, leading to a successful outcome. The agency must acquire a clear understanding of the target audience and accordingly select the approach for the video. A video with a non-traditional approach is more likely to captivate the attention of the target audience. By gaining insight into the expectations of the target audience, the agency can tailor the video content to enhance engagement and maximise the video’s impact.


  1. What are some good Android apps for video editing?

The Filmr app is a handy video editing app for beginners and experts which is simple and speedy. Quik is one of the best free video editing apps for Android to easily create stunning videos. FilmoraGo is another free video editing app with a wide variety of effects and presets. Kinemaster is one of the video editors which is user-friendly and has professional features. 


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