What does a Video production company do?
video production business is one of the branch of Marketing. Since videos are highly consumed content on the internet it’s been in more demand ever since. Any production company essentially simplifies the three step production process that is pre-production, production and post production or in easy term it is video planning, video shooting, video editing and delivering. Videos are so much in high demand that many reports claimed by 2021 approximately 85-91% content consumption will be through videos!

Why Do you need video production service?

A great marketing video, corporate video is highly engaging and encourages any new visitor to have an overlook. A great video of any organisation increases the trust to its audience and also makes it look fresh and vibrant. Having videos on your website, social media pages gives the opportunity to your audience to learn more about your organisation in an interesting fashion. And yes, this is absolutely correct. A video on your website increases your SEO ranking massively. Our video production company in Mumbai provides video production services all over India to upscale your marketing presence.

*Types of Videos

Types of videos we provide?

We provide full-scale video production services for all sort of videos for Brands, Corporates and organisations. This means we provide TVC AdFilms, Corporate videos for B2C purposes or internal corporate/infographics video for B2B reasons. The increase in Social media presence has lead to surge in branding videos from micro, small to enterprise organisations. Depending upon the services/products provided by an organisation we plan the approach they could give for their videos to their Target Audiences. The best part about our agency is, depending upon the costing we can prepare a team, plan it and execute it.

The video production Process

Simply put, it’s a three stage process.

• Pre production – Planning, Scripting, Storyboarding.
  Starting with the brief from discussing with the client, then accordingly we prepare a storyboard and script depending upon the Target Audience, Medium, Purpose

• Production stage – The stage of Lights. Camera and Action!
  Here we commence the production with the professional team of film makers.
• Post-production – The final packaging stage.
  Here we tailor the video by editing, adding voice overs, music, sound and any animations or vfx. This is the final stage where the magic of editing happens.
• Know more about Video production process here Video production process

Why Pixelcarving?

We started as providing video production services as freelancers in early days back in 2015. Creating videos is not our job, it is our passion. This passion drives us to deliver our client their highest satisfaction. Since 2017, we have been providing full-scale video production services in Mumbai for various corporate organisation as well as brands. In terms of costing we provide the services as per the client budget. Depending upon that we curate a team and its production process. We use cinema cameras, great production setup and have industry leading softwares with experienced team, Yes, that’s a win win!
Some of our recent extremely satisfied clients are Godrej appliances, Mumbai. Indigo Airlines, Gurugram. Imaginarium, Mumbai. Cello pens, Mumbai. And many more! see our recent work at https://pixelcarving.com/work/
If you are also looking to upscale your marketing presence or your brand presence feel free to contact us and discuss! You can reach us on email at info@pixelcarving.com Our registered office address is unit no.213, Anjani Complex, Andheri Kurla road, Andheri East, Mumbai 400099
or https://pixelcarving.com/work

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SMM Marketing video packages

With the ever increasing growth in digital space all companies from small, micro to medium & enterprises are getting into social media marketing. The boom of social media marketing is more than ever, especially after COVID-19.
Almost every company today is on the social media platform to increase their marketing reach. Of course, the best medium even on social media platform for many brands are videos.

Pixelcarving has recently partnered with many social media management agencies to deliver the brand videos which are required on recurring basis in a month. Hence, we have exponentially expanded our vertical to SMM videos.

Lump-sum based pricing

We provide exclusive pricing packages for this vertical since the shelf life of the videos are not more than a day or two. Brands and the agencies require multiple videos a month anywhere between 30 to 90 videos in a month. Hence we provide a lump-sum based costing where it is economical for the brands & agencies with no compromise in quality since we have a set of professional team in video production. Our pricing covers all the commercial rights, licenses and motion graphics.

Types of Videos

We provide vertical videos (Reels, TikTok) as well as horizontal (Post, IGTV).
In each segment we provide all sorts of video categories from animated explainer to promos of any shop, company, agency.
We help in selecting the trending music on the platform and accordingly suggest the direction. This way it gets higher reach and content interaction.

Know more on Types of videos we provide

Summing up the SMM package at Pixelcarving

• Lump-sum based costing
• Recurring videos in a month
• Economical shooting & editing package
• Trending music & ideation
• Unlimited revisions
• On-time delivery for each day content
• Special pricing packages for social media management agencies
• Cleared commercial rights
• Space for shooting & editing at our studio

View our social media portfolio at https://pixelcarving.com/social-media/

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Which video marketing approach or video production service will be required for my Company / Brand?

This is the most often question we are asked whenever a client approaches us. Most of the clients do not even reach out to production houses since they themselves are confused in propagating for the video approach they need. There is absolutely no second question or doubt that this is the most critical step. The marketing approach you use heavily depends upon your target audience. It depends upon their age factor, their interests, their social group, their liking and disliking.

Seems tedious? Isn’t it?

A new corporate or company planning for a video production or marketing video will definitely be having unclear path for their marketing video and that’s very obvious unlike the big companies and corporates that have been into marketing for a while have a clear understanding on their target audiences as well as their video marketing approach. To cater to this problem most modern production houses have a specialised team in market research in pre-production department. Like in Pixelcarving we have specialised team that asks for the insight of your company’s target market, the existing customers and your marketing channel. Bases upon that we prepare a SWOT and present different types of marketing approach to your company or brand. The decision maker will be you, but we will be providing with all sort of informations like pro’s and con’s for any approach. Now, we provide this service for free like other agencies this cost is under our pre-production. So we not only plan for the video we provide a proper research statistics as well.
Have a look to a sample we provided a conglomerate few weeks ago.

Why we do this?

This gives a clear way to they buyer what he is opting into. We like keeping the transparency on what we will offer how we will offer. Most of the time we make the client understand how traditional approach for video marketing is getting obsolete. How? We have a research on that too! We frequently do A/B testing upon which video is more engaging and have higher user retention through out the video. We recently posted a video explaining the stats. We collected the data from clients and through our analytics on how video appeals to their TA.

Types of video.

Depending upon the TA there are many types of video approaches. Some of the top are

Corporate videos
Explaining the company background with the services they provide, the current clients and testimonials. Corporate videos are highly efficient when it comes to cold-customers. The customers who knows your presence but does not trust or have high authority on you. The corporate film gives the cold-customer the trust and assurance. This changes the buying behaviour.
Animated videos

Video as a Marketing tool?

It’s no secrete sauce that video is a great marketing tool for a marketer. How?
General public and amateur marketer will always focus on CPC, CPM. Basically lead generation. Internet is now used heavily for online marketing as lead generation. There is no doubt that such lead generation helps companies gain some leads. But the bigger picture is often missed by many companies, startups, new brand managers is to induce a trust amongst the target audience.
Social media/ online platform is like a party gathering place, it is a great place where many people come and have a common space. As marketer, you can go straight and talk about the product, specifications and all. But let’s be real, will there be more conversion? People will see you as an aggressive seller, they will not see you as a problem to solution. They want their problem to solved and not just spend their money in buying some product or service. Yes since you’re doing it blindly many times there will be some conversions.

Now let’s change the way how we approach to the audience. Instead of saying what you do, how do straight. You address the problem, show the possible solutions and then introduce yourself and give relevance on how you can help them. This is what a video marketing is all about. A normal user on internet go through a lot of content and its all clutter, for them picking service A or B doesn’t make Apple to Oranges. Its Apple to Apple! For you to stand out, videos are used. The sole reason for videos are they create an immense amount of trust for any first time user. You are not showing some good texts or speeches about your product. You are showing right in front of them! The user can experience it remotely. The big companies and conglomerate are already aware with this fact, thats why we often see their creative marketing videos time on time.

Videos induce Branding.

Videos do talk about your product thats advertising. But it also creates a sense of branding in people. It conveys the message to its general audience. For people it’s not a product they are seeing, it’s a brand, an emotion they are bonding with the product.

Video Marketing Statistics

As said earlier, videos are not something that is like CPC, CPM. People will not take immediate decisions from a video. It’s a sense of awareness that has created into them. The next time they want to fulfil their needs, it will be your company/brand name that will come into their mind. That’s successful campaign and branding.
People fail to understand the ROI from videos, which are long term and has a much better shelf life. They are more focused on immediate results. This just keeps on selling their product/service but does not does not create a brand/company image in them. The next time they want their needs? It will be the next advertiser they will select and not your company.

Which Marketing Video should I be using?

It’s often a confusion for a new marker or a new Company / Brand when entering the video marketing field. The topic is vast and needs to explained properly and hence we have a new blog to explain

The Three Step video production process

Video production process can essentially be divided into three main categories. Each Category plays an extremely important role in the production process. The three steps are as follows: Pre-production, Production and Post-production.

01. Pre-Production

Pre production process is the most important step in any video production company. It is the starting point of the idea. Here we do brainstorming and plan creative ideas.
You must be thinking how do we begin?
It is as simple as asking out the client or customer. We ask them what their target Audience is, to whom they want to cater? Instead of focusing on our client we focus more on the client’s audience. This gives us the starting point to create the creative brief.
A creative brief is essentially a very short information about the video. Basically it is the ‘Theme of video’ or ‘The flow of video’.
This needs our client’s attention as this is the first step and the leading step towards the storyboarding. After we subdivide the creative brief, we take it forward to Storyboarding. Here some talented content writers and storyboard writers come into place who extend the creative brief in a concise manner but making the message clear and vivid. Summing up the pre-production stage it is
Content writing
Creative brief
Storyboarding

02. The Production Stage

Oh Yes, the Lights! Camera! And Action! takes place here. This is the heart of film making and video production. At Pixelcarving we use this process in a quite different approach. More modern, less traditional. We use Cinema Cameras, studio lights and a set of crew to see to it. But not in a costly manner. Even with such a setup we create stunning visuals without that high budget! The new technology has given everyone a tremendous opportunity and platform with cinema level technology at lower cost. This is the place where many people come into play. There are various divisions in the production stage. So many that it will take another blog to explain its expansion. But Basically there are some key groups involved in the video production stage they are DOP/DP/Cinematographer, Camera Operator, Focus Puller, Steady cam, Makeup artist, Sound engineers, Production design, Director, Lighting and many more! It’s a highly organised setup.
The video production stage has to be monitored consistently as per the script and storyboard.The video production stage has to be monitored consistently as per the script and storyboard.

03. Post-production

The Final stage of video production stage. Also a magical stage. This is a final stage where everything comes into one place and we create a masterpiece from it. Video editing is the post-production stage. People believe this to be most shortest and easiest phase but in reality its quite an opposite. Video editing is also divided into many stages such as offline editing, online editing. But we will not get into that. But some crucial stage in video editing are
Online Video Editing
Here the editor gets all the rushes and files from the production. From here the videos are trimmed, cut, organised and formed into a timeline.
DI/Colorist
Side by side the DI or colorist color correct the RAW footage. That includes Shadow, Highlights, Mid-tones and adjustment of contrast, White balance and many more. Yes DI is Huge area and takes a lot of experience.
Audio/Voice overs/Music composer
Some corporate video or commercial AdFilms require Voice overs and definitely Music and Sound effect. Here the online editor, edits, adds the music and sound effect on the timeline. We have many professional voice over artists all across the globe. Depending upon the clients target audience we provide Indian, Amercian, British Voice over artists from studios.
Composition/Graphics
You might have seen the graphics or supers coming over the video. That is extremely interactive and eye catchy and used mostly in modern corporate videos and explainer videos. The Graphic overlays are like direction board. It gives the right information over the video informing the viewer what exactly he is watching. Modern video used 3D renders or 2D infographics to showcase their product/information/Diagrams etc.

After compiling all the inputs the final edit is created and ready to get showcased on TV, Social media or website.

If you’re in a search for this full-scale level production company, without getting into the whole process you may want to contact us and we will do it all for you. Yes, we are cost-effective and can work around with all types of budgets. We are video production company based in Mumbai and provide our service all across the globe! Contact us today for more information about us at https://pixelcarving.com/contact

Our social media handles are as follows.

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